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Kristine Pratt DIRECTOR OF MARKETING AT BOOSTABILITY Google is aware of the trend. The search engine focuses more and more on useful content that answers specific search queries. With the Helpful Content update in October and other changes in the algorithm Google favors content that provides value. Google s algorithm rewards websites that focus on user experience. That will be even stronger this year. This year more than ever content experts are faced with the challenge of producing more content. This is because they improve their position in online searches. And where resources are lacking artificial intelligence can be helpful. AI can be used as a writing aid or write an entire blog article. Nevertheless the content should be checked again by hand. For example a content marketing manager needs to incorporate the whatsapp mobile number list right keywords or add information that a chatbot cannot provide. And that s exactly why we don t have to worry about AI doing our work. Even if she keeps learning. Because marketing will always need a human touch. Trend Social Media enables a personalized customer journey and authentic experiences Alyssa Trenkamp ​​VP Brand Marketing and Communications at Uberall Many consumers feel the excitement of experiencing something new and unique. And these experiences hardly seem possible in today s world which is determined by algorithms. That’s why consumers use social networks like Instagram TikTok or even the Metaverse. There they discover new places and share experiences with friends. Social media is about authenticity. Innovative companies use social media platforms to meet the needs of their consumers. Alyssa Trenkamp VP BRAND MARKETING AND COMMUNICATIONS UBERALL Social media is about authenticity. Innovative companies use social media platforms to meet the needs of their consumers. Even the most iconic brands find ways to wow their loyal customer base with new ideas. A fresh interpretation of classics never hurt. How does successful multi location marketing work in the current economic situation read report Trend Google search is evolving driving businesses to optimize their websites Krystal Tainng Director of Pre Sales Solutions at Uberall With the introduction of continuous scrolling Google s focus is no longer on the first search results page.

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