Amazon is complex. Amazon advertising is really complex. And Amazon Industry Email List Advertising Attribution – well, that's a whole other level! Amazon Sales Attribution occurs when Amazon assigns credit for a sale to a specific campaign. For example, when a user clicks on one of your ads and Industry Email List purchases a product within a certain time frame, such as 7 or 14 days, the “sale” is attributed to your campaign. You can use three different dashboards to advertise on Amazon.
Seller Central, also known as 3P or Industry Email List the dashboard used by third-party sellers. Advertising Industry Email List Console, formerly Amazon Marketing Services (AMS), or Dashboard Vendors use (1P / Proprietary Vendors). Amazon DSP, formerly Amazon Advertising Platform (AAP), operated by Amazon Media Group (AMG). Note: Amazon DSP is offered through AMG's managed service. It is also available through selected partner agencies as a self-service tool or directly from leading big budget advertisers.
Amazon tracks attribution differently Industry Email List depending on the platform you use. Oh, you thought this was gonna be easy? Think again! Here's what you need to know: Seller Central Attribution Sponsored Products (SP) campaigns Sales attribution is measured over a 7-day click attribution window. This means that if a user clicks on an ad, comes back up to 7 days later, and buys one of your Industry Email List branded products, Amazon will attribute the sale to that campaign. Sales are attributed only to the last ad clicked on by the user.