A company's online reputation is more important than ever. In fact, a company's online reputation is quickly becoming one of its most valuable assets – if managed properly. Why? In a world where online reviews pop up virtually every time someone searches for a local business, potential customers can't help but be confronted with reviews of a local business's products or services - the good ones, the bad and (sometimes) the downright ugly. So what impact do these reviews
have on people looking for a place to spend their money? Online reviews are everywhere 2016 BrightLocal Local Consumer Survey Each year, BrightLocal (disclosure: my employer) surveys everyday consumers to gauge the sentiment and attitudes they have toward the local businesses they do business with. The purpose fax number list of the survey? To help small and medium-sized businesses (SMBs), digital marketing agencies, and SEOs understand how online reviews influence the buying decisions consumers make when researching
local businesses, products, or services. If you (or your customers) have avoided the topic of online reviews until now, I have a feeling you'll change your mind after learning more about how consumers read and act (or don't). not act) after evaluating the online reviews companies. About the 2016 Local Consumer Review Survey The Local Consumer Survey is in its sixth year. Over the past few years, there has been a noticeable shift in how consumers search for local businesses online and in the