Such has been the growth and acceptance of influencer marketing today that recent studies confirm that at least 30% of consumers are willing to buy a product or service if it is recommended by an influencer. What is influencer marketing? According to Wikipedia , influencer marketing identifies people who have authority over potential buyers. More specifically, those people who can influence a group of individuals in their decision-making. This makes sense, especially if we bear in mind that, many times, before starting our purchase processes, we look for product information and consult the experiences of other consumers before completing the final transaction.
Influencer marketing does not work like an advertising space, nor is it intended to invade the user with strategies of this type. The goal is for potential customers to receive content from said influencer executive email list so that the product or service can be positioned in their minds. CHOOSING THE RIGHT INFLUENCER IN INFLUENCER MARKETING influencer marketing The choice of the influencer cannot be left to chance. In order for your marketing plan to work as expected, and you can see a positive return on investment, it is essential to find the person who establishes a true connection and credibility with the public. The latest studies reveal that today the big influencers have lost part of their credibility in front of their followers. In fact, they point out that 61% of the followers of large influencers do not take into account the recommendation that they make.
In this sense, the question has begun to arise as to whether a brand must necessarily go to large influencers or if, on the contrary, it is convenient to invest in influencers with a more discreet profile but with greater credibility, as a result of the closeness they still maintain with your audience. Keep in mind that, for this influencer marketing strategy to work, the content offered through the influencer must always be of value. That is, original and quality content that harmonizes with the interests of the community and resolves their concerns. TYPES OF INFLUENCERS Celebrities They have a great reach due to the number of followers they have, but their engagement and credibility is much lower than that of a blogger.